Giles is the Founder & CEO of Good Business, a strategy consultancy that helps organisations be more progressive in what they do and how they do it. Since 1996, Good Business has advised some of the world’s leading organisations, including The Gates Foundation, the Coca-Cola Company, Telefónica, Microsoft, RBS, The Walt Disney Company, Liberty Global, Virgin, KPMG, Fiat, the Welcome Trust and Kellogg’s.
In 2010, Giles set up the Sustainable Restaurant Association, with Raymond Blanc, Mark Sainsbury and Henry Dimbleby, a groundbreaking not-for-profit organisation supporting UK restaurants, and increasing global, to become more sustainable – dubbed ‘the Michelin stars of Sustainability’ by The Sunday Times and now used by Harden’s Restaurant Guides to rank the sustainability of restaurants around the world.
He also helped to set up and is co-Chairman of Shift, a social enterprise creating behaviour change through products and services, best-known for its groundbreaking I'm Not a Plastic Bag campaign, its best-selling book ‘Change the world for a fiver’, and Historypin – an online, user-generated platform of historical photos and personal recollections ‘pinned’ to GoogleMaps.
Giles plays an active role in the third sector, advising a number of social enterprises and charities. He is a Founding Director of the newly-established British Paraorchestra, and is a fellow of Wellington College, assisting Anthony Seldon in the development of the eight aptitudes model of learning pioneered at the school.
Giles first book, co-authored with Steve Hilton, Good Business, Your World needs you, came in Economist Book of Brands.