לקראת שנת 2011 – תכננו תקשור קיימות ולא שיווק ירוק

כתבה מתוך Environmental Leader
מאת: מערכת האתר | 16/11/2010

I hear from lots of companies that they don't do much to promote their sustainability initiatives, citing either fear of being accused of greenwashing or the fact that they are doing it for the "right" reason, not for the publicity. PR firm Cohn & Wolfe has a great name for this: "green muting."

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